Want to regularly connect with your audience on a personal level but don’t have the time?
You need email automation!
This marketing strategy is enormously valuable for any business, and especially helpful for small businesses with limited resources.
Email automation is a fantastic way to send personalised, targeted, relevant emails to your list. After setting up your automations, you get to nurture your audience and grow your business on autopilot without lifting a finger!
If you love the sound of email automation but aren’t quite sure what it involves or where to start, read on – I’m about to reveal the secrets of this high ROI strategy.
How Email Automation Works
Email marketing is the most efficient way to reach your customers, and it has the highest return on investment of any kind of marketing.
So, you know it’s worthwhile, but how much time do you have to spend on it?
- Do you have time to personally send a welcome email every time someone subscribes to your email list?
- Can you drop what you’re doing and send an abandoned cart email if someone leaves your shop without completing their purchase?
- And are you organised enough to keep track of all your subscribers’ birthdays and send personalised emails on the right day?
I didn’t think so! But with automation, you can do all these things and more even while you sleep.
Automated emails can be created using an email marketing program like Mailchimp, Mailerlite, or Active Campaign. Most are simple to set up. All you need to do is set up a specific workflow within that program using a trigger and action system.
For example, every time someone new signs up to your email list, a welcome email is triggered. Your email is sent automatically, ensuring the momentum of that new sign-up is maintained.
You get to choose the order, frequency, and content of each email and get as specific as you like about personalising and targeting your messages.
Why You Should Automate Your Email Marketing
By automating your emails, you ensure that you send the right message to the right person at the right time. There’s no waiting until you have time and leaving your customer hanging.
It’s a fantastic way to keep your audience engaged with your brand and nurture potential customers to become loyal customers over time.
The best thing about email automation is how much time it will save you! You’re still sending personalised content crafted by you, but the process helps ensure it goes out quickly to the right people – all while you’re busy doing other things to grow your business.
Examples Of Automation Emails
So, we’ve talked about an automated welcome email, a highly effective way to form a positive connection with your newest potential customers. But what other emails can you automate?
Almost anything you can think of – the sky is the limit! From simple one-off emails to complex nurture sequences or courses, any kind of email can be automated.
Here are a few of the most common examples you might like to start with:
- Welcome sequence – Research shows that your customers are most receptive to hearing from you right after they sign up. Take the opportunity to build your relationship by scheduling a welcome sequence. Start with the welcome email; then send a get to know you message so people can familiarise themselves with your business. Follow it up with more great value and some soft selling opportunities for those that are ready to buy right away.
- Re-engagement email – have some subscribers who haven’t interacted with your emails for a while? Then a re-engagement email is what you need to get back in front of them. Set up an email to go out after 90 days of inactivity encouraging your subscriber to reconnect with your business.
- Cart abandonment – recover lost sales by triggering an abandoned cart email for your online shop. Reminding people that they have left something behind in their cart can be an incredibly effective way of bringing in the sales.
- Tailored promos or product launches – have something new coming up? Segment your list and send customised emails to specific customers based on their interests and buying habits.
- Reminder emails – have a subscription service or an appointment-based business? Set up emails to remind people when their subscription or account is due to expire, encouraging them to renew. Or help people remember their appointments with a handy reminder message.
- Birthday greetings – if you know your customer’s birthday, trigger a personalised email wishing them a happy birthday (it helps to throw in a discount, promo, or gift.)
- New blog post alerts – Did you know that email can count for almost half of the traffic to new blog posts? Automatically notify your audience when you have new content on your website.
Email automation increases audience engagement, boosts customer satisfaction and loyalty, and converts leads into sales – all while saving you time. While it may sound daunting if you haven’t done it before, the learning curve is manageable. Once you get the hang of it, you’ll wonder how you ever ran your business without it.
If you’d like a little help getting your head around it, I have the resources to help.
Book a free 20-minute call with me today, and we’ll get you started.
Debbie Mills Robertson
Online Course Creation & Email Marketing
027 345 7000