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How To Design A Newsletter People Actually Want to Read

Even though it’s been around for a lot longer than social media, email provides more bang for your marketing buck than all the new kids on the block. Instagram Reels may be the latest big thing, and people spend hours scrolling their Facebook feeds every day. But, when it comes to personalisation and connecting with your audience, email trumps them all. But that doesn’t mean you can send any old content via email and expect it to be a roaring success. Just because your subscribers have grant...

October 25, 2021

How To Choose The Right Online Course Content

Putting together your online course content can be one of the most overwhelming parts of course creation.You somehow have to sift through all the knowledge and resources occupying your brain and present the information in a way that makes sense for your student’s learning journey.But how do you know what to include and what to leave out? And what delivery methods should you choose?Will you really be able to distil that mess of information in your brain into something coherent and logical?Yes, ...

September 26, 2021

Ways To Integrate Email With Digital Marketing Channels

If you’re already doing email marketing, then you’re onto a good thing. With a high return on investment and personal touch, email is one of the most powerful marketing channels around.But that doesn’t mean you should focus on email and forget about all the other fantastic digital marketing channels! Social media platforms have an enormous reach and some unique tools, so you need to include them in your strategy too.Although email marketing has been around a lot longer than social media, i...

August 26, 2021

Why Your Course Needs An Outcome Statement

Looking for a way to boost sales of your online course and increase engagement? You need an outcome statement. This essential element is often overlooked by course creators, but should be high-up on your to-do list. Not only will an outcome statement add value for your students, but it will help keep you on track as you design and refine your course. To be effective, your course outcome statement should succinctly communicate to students what value they will get out of the course. In this blog...

July 27, 2021

Unlocking The Secrets Of Email Automation

Want to regularly connect with your audience on a personal level but don’t have the time? You need email automation! This marketing strategy is enormously valuable for any business, and especially helpful for small businesses with limited resources.Email automation is a fantastic way to send personalised, targeted, relevant emails to your list. After setting up your automations, you get to nurture your audience and grow your business on autopilot without lifting a finger!If you love the sound ...

June 15, 2021

Make Sure Your Passive Income Does Not Create More Work for You

Feel like your passive income isn’t turning out to be as passive as you had hoped? Online courses do take some work to set up. But once you are loaded and ready to go, most of them can be marketed and managed with minimal input, freeing you up to focus on other things. If you’re struggling to find the time to do everything you need to do in your passive income business, chances are you haven’t mastered the magic ingredient yet – automation. Automation allows the essential parts of your ...

May 17, 2021

How To Meet Your Customer Communication Experience

What’s the best way to communicate with your customers? Should you contact them over the phone? Time-consuming and invasive. How about social media? Difficult to personalise and hard to get noticed. There’s always old-fashioned snail mail, but that’s pricey, and how do you know your hard work isn’t going straight into the recycle bin! So, that leaves just one contender – email. As it turns out, email is one of the best customer communication channels in your arsenal. It has a huge ...

April 13, 2021

How To Choose The Right Platform For Your Online Course

Excited about planning and launching your online course? You should be! With all the platforms available, it’s never been easier to create courses online. In fact, the hardest part might actually be choosing the right platform for your course! Yet this crucial step shouldn’t be rushed. It’s vital to find an online platform that suits your needs and works well with your business. So, should you self-host or use a platform like Thinkific or Kajabi? Read on to find out what you should look ...

March 18, 2021

The Essential Components Of Good Email Marketing

Think email is too old school to be part of a successful marketing campaign? Don’t be fooled by the shiny “newness” of social media. Email is still where it’s at! And even though it’s been around for a long time, this old dog has learned plenty of new tricks! Email marketing offers one of the best returns on investment in your marketing toolbox. It allows you to reach and connect with more customers and should play an important part in your broader marketing strategy. However, there...

February 16, 2021

How To Create A Passive Income With An Online Course

Do you dream of having a business where you can earn money while you sleep? No, it’s not a fantasy promise. You can create a passive stream of income where you don’t physically need to be in front of the computer, engaging with clients or be on the tools to earn. You can do it by creating an online course. An online course is an excellent way to boost your brand authority, provide value for your audience, and create a long-term passive income stream for your business. You might scoff and th...

January 15, 2021

Why Your Business Needs Email Marketing

While many people perceive marketing to be all about the big sell, in reality, there are many layers to promoting your business.A significant part of marketing involves building awareness of your brand, increasing your brand's authority, and creating a positive relationship with your customers.While email may not seem as shiny and cool as social media, using this platform for your marketing is one of the best ways to achieve all the above and more, with a fantastic return on investment. As a fam...

December 14, 2020

You Have An Idea For An Online Course… Now What?

Creating an online course can be a fantastic way to boost your business.Courses can add value for your audience, create a great passive income stream, and identify you as an authority in your industry.Coming up with a viable idea for a course is half the battle. But even if you have that part sorted, you still need to figure out how to get everything up and running!So, what do you do if you have the standout idea?Well, those great ideas have a habit of staying in the idea bank for far too long i...

November 18, 2020

What Is A Virtual Assistant?

If you've ever wondered what a virtual assistant does, the answers are all here....

June 3, 2020 Posts 1-13 of 13 | Page
 

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